Google Analytics, Maps, Drive and Other Services Still Impacted by YouTube Ban

As we reported earlier, YouTube ban has impacted various other Google Services in Pakistan, resulting into slow load times or no-connectivity of Google products in the country.
Google services that are severely impacted on various ISPs in Pakistan include:

• Google Maps
• Google Drive
• Google Analytics
• Google Docs
• Google Image Search
• Blogger
• Google Plus
• Play Store on Android Devices
• Google Apps (Gmail, Sync, Maps, or any other app from Google) on Android Devices

As we had explained earlier, this sluggishness in Google products, or inaccessibility in some cases, is due to cross-site object rendering which is now blocked due to YouTube ban. Such cross website objects include account information services, javascripts, style templates and other similar things that Google tends to store at a centralized location to enhance speeds and user experience.
It is still unclear that what procedures or filtering techniques were adopted by ISPs to block YouTube, but seemingly Internet Service Providers are yet to resolve the issue and various Google Services are still not fully accessible in the country.
How to Resolve This:
Experts suggest that ISPs should allow file specific filtering to avoid non-YouTube inaccessibility of Google services. ISPs should allow at least JavaScript files hosted on YouTube while keeping the URL blocked.
Since it is not clear that how long this YouTube ban will last, users showed concerns for inaccessibility of Google Service on which they rely heavily.
Google Analytics Reporting Incorrect (and Reduced) Data:
One of the services that is inaccessible, and has worried many webmasters, is Google Analytics. As you may know that Google Analtyics uses a java script code that helps the analytics software to show website traffic analytics to website admins.
However, during this ban the Google analytics file is not loading on various ISPs (due to the reasons mentioned above) for which Google Analytics eventually ends up not counting the visitors and resulting into lower reporting.
Websites, with major Pakistani traffic, are showing lower traffic stats, I have confirmed with multiple webmasters. It is advised to used any alternate Analytics system during this service disruption.
It merits mentioning here that Google DFP and Adsense are working fine till now.

Checklist for Webmasters in Pakistan

Experts have suggested to remove Google Analytics, Google Plus, Google Maps and other Google Services from websites, since the slow load time and inaccessibility of Google files may cause other complications.
Webmasters are advised to remove Google Services one by one to see if the website completes loading in usual time or not. If not then check for service which is causing loading delays.
Google Traffic from Pakistan After YouTube Ban:
Here is how Google reports about its traffic coming from Pakistan:

3 Things Beginner SEO Specialists Should Be Good At

Whether you’re looking to do online marketing for a company in-house, hoping to snag a job with a leading internet marketing agency like SEO.com, or even looking to hire someone to do SEO for your business there are a few basic, yet important skills a successful SEO specialist should have to begin with. Here’s a look at three:

1. Exceptional Writing Skills

A bright future for someone looking into doing SEO will undoubtedly be tied to how well they can produce quality digital content. Today we focus more heavily on a blogging style, though with all types of content it really comes down to the ability to create original, authoritative and thought-provoking writing.
They say “content is king.” This saying couldn’t be truer in the SEO world as Google and other search engines are continually placing more and more importance in their algorithms on quality, authentic website content. In order for a website to rank well in search engine results, SEO teams should be providing this type of ongoing content in several forms such as:

• Blog posts
• Guest blog posts (writing for someone else’s blog)
• Blog commenting
• Google+ micro posts (content for Google+ posting, usually 2-3 paragraphs covering a certain topic, incorporating a few keywords)
• Facebook and other social media posts
• Website page copy

Beyond these types of content, beginner SEO specialists will also need to be capable of writing quality e-mails in order to reach out to blogs and news sites. Reaching out via email is a significant part of an internet marketer’s job and will help you make sure your winning content doesn’t go to waste. Simply put, the more solid your set of writing skills, the easier it is to market a website and build connections anywhere on the Internet.
In the past, SEO writers wrote with the search engines in mind as their audience. They used certain keyword phrases over and over in their writing in order to match the keywords people were using to search for websites. This is no longer how search marketers should write if they are looking to impress the search engines. The most searchable, well-ranking websites aim their content at real-life humans! Good news for all of you who write stuff you want to be read. The more useful, credible, interesting and shareable your writing is, the more success you’ll have with website rankings and ultimately in your career as a search marketer. Be sure to incorporate this advice whether you’re writing a spotlighted blog post or just commenting on someone else’s work. Be genuine and add true value.
Here are some blogs that I love to read and might give you ideas about what great content is:

• Seth Godin’s blog – short, yet powerful and original daily posts to a targeted audience
• http:/www.gereports.com/ – not just out there to make light bulbs, they host a wealth of interesting articles that tell gripping stories
• http://www.blogsouthwest.com/ – unique blend of honesty, humor and travel advice through blog posts, video and podcasts
• The infographic below is a starting point for someone looking to write in the SEO sense – mapping out four important writing characteristics that make for great content:

Infographic Source

2. Deep Social Media Knowledge

Another increasingly crucial skill companies and agencies look for is social media savvy. If you are already active and competent when it comes to the major platforms like Facebook, Twitter, LinkedIn and YouTube, you’ve got a good start. If not, don’t let social media intimidate you! Having a social strategy is now essential in building interactive relationships and trust with customers. Your personal network of connections will greatly benefit your company or agency as you create buzz among your own friends and acquaintances. Here at SEO.com, we leverage the social media connections of our employees to spread links to our infographics, blog posts, press releases and upcoming events.
The amount of love your website gets from the online world determines how much Google and Bing love you. Because search engines are placing more weight on how interactive, influential and fresh a website is, naturally they will be looking at social media activity. The more social signals a webpage is sending to search engines (“likes” on Facebook, “+1’s on Google+”, “pins” on Pinterest, customer reviews, etc.), the more likely on the search results page they will rank above competitors who aren’t staying active or engaging their audience when it comes to social media. For this reason, companies and SEO agencies look to recruit people who love and excel at creating buzz about products and services over social networks.
One platform to keep a close eye on is Google+. Many companies and websites are not currently including this network in their social media strategy, but as the platform continues to add users and innovate, an active Google+ business profile will play an important role in helping users share and discover brands and products. From a business perspective, Google+ is not only a place for customers to post and comment, but hosts and advertises event information, business locations and reviews, live video chat “Hangouts”, and attractive company photo layouts. Check out The Meatball Shop’s Google+ page for a visual of all of this. Become proficient on Google+ and tout this valuable knowledge when talking to recruiters.
Major social media platforms to master:

• Facebook
• Twitter
• Google+
• LinkedIn
• YouTube
• Pinterest
• StumbleUpon

3. Analytical Interpretation

If you’ve got a knack for web analytics, you’re in business, especially if you’re well-versed in Google Analytics (GA). The numbers behind the website and its traffic are a significant driving force behind marketing teams’ strategies and decisions as online marketing is eclipsing traditional marketing. Whether you are doing SEO in-house or at an internet marketing agency, reporting will be an essential part of every SEO campaign. When upper management is asking for measurable results from the marketing team, you will be their go-to person for this valuable data.
Not only do you want to measure website traffic as a whole, but marketers want to really drill down and see who is visiting their website, how they got there and what they’re viewing most.
Depending on your realm of job responsibilities, you’ll want to learn how to:

• Segregate by visitor demographics
• Gauge referral traffic
• Find out which digital channels account for the most conversions and revenue
• Monitor social media activity
• Determine the value of specific keywords
• Measure paid search and display advertising campaign success
• Manage Google Alerts if you are using Google Analytics

Although Google Analytics is not the only analytics tool out there, it is definitely the most popular. Thankfully, there are a number of good tutorials out there to help you learn GA quickly. If you’re like me, you may need some measurable motivation to become an expert. You can become formally certified by passing the Google Analytics Individual Qualification (GAIQ) test . Getting familiar with this tool leaves you with better chances of fitting into an organization’s online marketing team. TechCrunch reports that 55% of the top 10,000 websites use GA, and here is the breakdown of analytics tools used among the Fortune 500 according to e-nor.
There are many skills that help make a successful SEO specialist. After mastering writing, social media and analytics the technical skills should be easy to acquire with on-the-job training. Wondering more about what an SEO specialist does on a day-to-day basis? SEOMoz created a stellar comprehensive beginner’s guide here.
If after finishing this post you’re interested in becoming an SEO specialist with SEO.com, be sure to visit our job description page and fill out an application!

Read more: http://www.seo.com/blog/3-things-beginner-seo-specialists-should-be-good-at/#ixzz27MOqmod2

Google Adsense

Google AdSense is a program in which enterprises can display Google advertisements on Web sites and earn revenue from hits that generate traffic for the Google search engine s. Google AdSense represents businesses of all sizes worldwide in multiple languages. AdSense is a refinement and expansion of the concept behind banner -ad sharing arrangements that have been in use for years.

AdSense delivers targeted advertisements to participants' Web sites. Google search boxes can be placed on Web pages, generating text ads targeted to search results produced by visitors' search input. The Google algorithm s are designed to interpret context in such a way that irrelevant results are discarded and only those most likely to produce revenue are delivered.
Google reviews ads using language filters and professional linguists to prevent the display of inappropriate text or content and to ensure that all material conforms to professional editorial and ethical standards. Competitive advertisements can be blocked and default ads can be created or selected.

What Is Google Adsense & How Does It Work?

So what exactly is Google Adsense?

What is Adsense? Google Adsense is a CPC (cost-per-click) advertising program that allows publishers (anyone wanting to put ads on their websites) to insert a small amount of HTML into their sites and have ads appear that are targetted and relevant to the content of the site.
The good news is that Adsense is about the easiest way for bloggers or webmasters to start making money with their sites. After installing the ad code in your site, the Adsense spiders will crawl your site to see what all your pages are about. They then check their inventory of ads and put related ads next to each of your articles. This works out well for everyone as someone reading an article on gardening is much more likely to buy gardening tools than someone who is reading an article about car tires.

If you need more check out Google’s article: What is Google Adsense?

How does Adsense Work (for publishers)?

So, how does Google Adsense work? It starts with the advertisers who choose which keywords they would like to advertise on. Let’s suppose I want to advertise my new line of gardening tools that I just created. I would bid on certain keywords like “gardening, gardening tools, tillers, pulling weeds, etc”
The Adsense spiders would then match my ads up with :

1. Those specific keywords that people type into Google and display them to the top and right of the search results
2. Websites (like yours) that display adsense ads.

The adsense folks will send out Robots to crawl your site to see what all your content is about. If they find that you have content that has some of the same keywords that I (as the advertiser bid for) then my ads will show up on your site next to your article about gardening tools.

For more about how Adsense works check out Google’s help page.

Tomorrow we will be attempting to answer the question How Much Does Google Adsense Pay?

What Is Google AdSense

AdSense

Google's AdSense program lets you sell advertising space for other people's ads on your website--and not just any ads that Google chooses, but ads that are relevant to your site's content pages. The service is free, and you earn money every time someone clicks on an ad.

In this article:

1. How Does Google Know What Ads Will Interest My Audience?
2. Some Quick Tips for New Users

AdSense is a great program, though Google has given it a confusing name. If they'd called it AdSpace, you'd know right away what it's about: selling advertising space on your website. Despite the nomenclature issue, AdSense (www.google.com/adsense) has become popular with bloggers and other people who run noncommercial sites. You sign up, carve out some space on your pages for the ads (Figure 1), paste a few lines of code from Google into the HTML for your site, and let Google fill in your pages with color-coordinated ads. When somebody clicks one of the ads, Google pays you a fee (the amount varies, and the company doesn't disclose its payments).
Note: AdSense can be tricky for e-commerce sites because you can't fully control which ads appear on your site, and you wouldn't want to run ads for your competitors' merchandise right next to your own displays. You can, however, filter out some ads.
Though you can't decide which ads appear on your site, Google does a very nice job of assessing your pages and supplying ads that might interest your visitors. For example, if you run a site about the history of window treatments, Google is likely to dish up ads for vintage blinds and specialty curtain rods. That kind of relevance is important, because Google doesn't pay you when somebody sees an ad on your site; it pays you when somebody clicks an ad. So you want Google to fill your space with blurbs likely to interest your readers.
The $64,000 question is, of course, how much can you make? The exact answer is: it depends. If your site gets tons of visitors, and you focus on a narrow topic, there's a good chance Google will serve up ads that appeal to a lot of people hitting your site. For example, if you run a popular site devoted to mobile gadgetry, you might make enough to buy a new device every few months. If your site gets sporadic traffic, or more important, if it's not clearly about something, it may be hard for Google to supply highly relevant ads, and you might make enough to cover a box of paper clips every so often.

Figure 1. Top: On a Google results page, ads from the AdWords program are called sponsored links. They appear above and to the right of the regular results.
Bottom: On other web pages, ads come from the AdSense program and get the label, "Ads by Google."

How Does Google Know What Ads Will Interest My Audience?

Google's AdSense engine, as with everything Google, is rather sophisticated. Rather than simply serving up random ads from its advertiser base, Google works hard to make sure the ads your visitors see are likely to pique their interest.
From the day you start offering ads, the AdSense robot visits on a regular basis, reading through your pages with ads. The robot takes a look at the words you use, the frequency with which you use them, even some of your page structure and formatting (for example, bigger fonts usually signify something important). Then Google uses all this info to figure out which ads your readers will warm to.
Even better, Google takes the language of your site and the location of your visitors into account, serving up language- specific, location-targeted ads for maximum impact. So a visitor from France (or a person browsing the Internet from a Frenchified computer) may see AdWords in French (shown here) or from French companies, while your U.S. visitors see theirs in English, Germans in German, and so forth. (See What Are Google AdWords for an excellent how-to of that service.)
Bottom line: Google may know more about your audience than you do. Use AdSense to work that knowledge to your advantage.
The beauty of AdSense, however, is that it's free�absolutely gratis�to join and run, so you may as well give it a whirl. And the program automatically tailors itself to your site over time, supplying more relevant ads as it gets to know you better or as you change your content. It can take a few months before Google hits the sweet spot with ads that your readers love, but the only thing you have to do is set it up and watch it go to work. (Bear in mind, however, that participating in AdSense doesn't have any effect on your site's rank in Google search results.)
Warning: Don't try to game AdSense. It probably won't surprise you a whit to learn that people have set up sites primarily to showcase ads and draw lots of clicks (and make buckets of money). When Google finds out about these sites (and it often does) it blocks the ads immediately. But dirty play makes the whole system weaker, and it harms not only Google but the people who pay for clicks, too. Don't be part of that damage.

Some Quick Tips for New Users

• Google prefers pages with lots of text rather than lots of pictures, because it can better assess what kind of ads will be interesting to your visitors.
• If you want to see how your ads look before they go live, you can check them on an online test server. But keep in mind that if the server is connected to the Internet, Google can see your pages, so it can, and will, index them.
• Google's online help pages for AdSense (https://www.google.com/adsense/online-help) are chock-full of useful information on setting up shop, getting the most out of the program, maintaining your account, troubleshooting, and so on. Visit every so often, especially before you write in for help. If you have a question that isn't answered by the help pages or is specific to your account, drop the AdSense crew a line using the form at https://google.com/adsense/contact.
• For more help, including instructions on blocking robots other than the Googlebot, check the Troubleshooting Tips section of the "Google AdSense Technical Implementation Guide" at https://www.google.com/adsense/faq-tech.

Editor's note: This article was excerpted from Google: The Missing Manual. For everything you need to know to become a Google guru, be sure to check out the latest edition

Make Money With Google AdSense

Interested in making money with Google? I have some inspiration for ya!
Here is an AdSense check I scanned from 2006. At the time, it was the largest check I had received in the three years I had been in the program.
I blurred out my address, account number and bank info for privacy reasons, of course.

Note: Today, my Google AdSense earnings are a great deal more than the amount on that check. The reason I do not have a more recent check to display is Google pays me by direct deposit now.
Here's a screenshot of my earnings taken during the middle of November, 2011.

What is Google AdSense?

AdSense is a nice way to monetize your traffic, and very easy to implement. It's one of my top earners and has been since 2003. (See the video about my earnings further down.)

Untold Facts About AdSense you need to know in order to succeed with the program! Yes, the money can be great, but if you don't learn how to build a site that attracts targeted traffic then you won't make much from AdSense. Don't pay a cent for these "Get Rich Quick" books on AdSense. Many of them are all hype. Learn all you need to know for free. Right click and "Save As" to download this book.

Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.
Now you can earn a share of the revenue that Google earns from AdWords by displaying these same text ads on your site.  In other words, you're helping Google advertise and they pay you a percentage (roughly 60%) of what they earn.
This program is called AdSense.
Every website owner should at least consider the program.  Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.
So if you are one of those people that doesn't like the idea of paying for a site, this is an excellent way to earn your money back and then some.

How AdSense Works

Don't like to read a lot of text? Watch my 4-minute video on how AdSense works.

How Much Can You Earn With AdSense?

The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount.  I've heard of earnings anywhere from 2 cents to $15 per click.
So it is logical to believe that keyword phrases like debt free, employment, make money, mp3, sex, etc. may earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web. 
Advertisers generally pay more for popular terms because they are searched for more.
Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.
For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click.  That's as detailed as their stats will get.  Also remember, that's only an average.  You won't know how much each specific ad brought in.
The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.
Ideally, you should create a site on a topic you know a lot about.  That way you'll have a much easier time creating a generous amount of content on that subject. 

My Google AdSense Earnings

I have been receiving monthly checks from Google since 2003 (yes that's me holding the same check from above), and I've read numerous success stories of websites earning 5 digit incomes per month with AdSense. 
Now, I will admit, a 5-digit commission in a single month is probably not the norm for most participants. 
I promote AdSense on 6 of my websites (2 blogs, a forum and 4 static sites) and my monthly checks are usually around the $7,000 mark.
My sites have been around for a long time and I have a great deal of traffic so that's a big reason why I earn so much. I promote my sites on social media, create YouTube videos etc. Making a lot of money with AdSense is all about numbers. The more traffic you have, the greater the earning potential.
My checks weren't always this large.  I think my first month's earnings in 2003 totaled less than $20. However, as my traffic increased, so did my checks.

AdSense is NOT an overnight get-rich-quick opportunity. Even though this may look easy, please don't underestimate the amount of time I've put into my sites and how much content I've written over many, many years.

My total traffic combined across all my sites is over 30,000 visitors per day. It takes a lot of traffic and time to build up your earnings. This is not a game, people! It's hard work.